GameDay PPH
GameDay PPH was competing for high-volume search terms in a crowded pay-per-head niche, in two languages at once. The Next.js architecture includes programmatic SEO — comparison pages generated from real data, not copy-pasted one by one — structured data on every page, and an llms.txt so generative engines cite the platform with accurate context. The EN/ES bilingual setup isn't a translation layer bolted on top: it's two content trees, each with its own keyword structure.