Technical notes on development, SEO and GEO — what we learn building things, not filler to fill an editorial calendar.
Before you invest in showing up in AI answers, measure where you stand today. The exact prompts to run in ChatGPT, Perplexity, and Google AI, how to read what comes back, and what to write down so you can compare later.
Read →When ChatGPT or Gemini recommend a local business, reviews carry a lot of that decision: how many, what rating, how recent, and what they actually say. What moves the needle, and what isn't worth your time.
Read →When someone asks ChatGPT or Gemini for a business like yours in your city, the answer comes partly from your Google Business Profile. How that connection works and what to fix first.
Read →AI Overviews already show up on nearly half of Google searches. What that means for a small business, how AI search optimization differs from SEO, and the short list of things actually worth doing this month.
Read →A practical GEO guide for small businesses: robots.txt, llms.txt, citable content, structured data, and why verifiable authority matters more than volume.
Read →LocalBusiness structured data hands Google and AI engines your business details instead of making them guess. What it is, a block to copy and adapt, where to put it, and how to validate it.
Read →If your Google visits fell and you didn't do anything wrong, it's most likely AI Overviews, not a penalty. Why it happens, why the click isn't the only metric anymore, and what to watch instead.
Read →llms.txt is the file everyone's talking about in 2026. What it is, what it actually does, what it doesn't, and why it's still worth setting up today even though Google says you don't need it to show up in their answers.
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